Know what every channel
is worth
Lens reads your store, ads, email and site every night, and ranks what is costing or earning you money, with the fix next to each one.
- 1$3,120Creative fatigue on “Autumn Edit” UGCMeta
- 2$1,740Welcome flow email 2 stopped sendingKlaviyo
- 3$1,120Best seller sold out but still in adsShopify · Meta
- 4$860Search terms with no sales for 30 daysGoogle Ads
- 5$640Checkout button hidden on small phonesClarity
ROAS on this ad fell from 3.42x (90-day average) to 0.87x in the last 7 days, on $1,520 of recent spend. Frequency is up to 4.1.
- ROAS
- 0.87x
- Frequency
- 4.1
- Spend
- $1,520
Illustrative figures for a made-up brand.
Reads from the tools you already use
- Shopify
- Meta
- Google Ads
- TikTok
- Klaviyo
- GA4
- Microsoft Clarity
- Recharge
- Skio
From connected to ranked overnight
Your first findings arrive the morning after you connect.
- 01
Connect
Link your store, ad accounts and email in a few minutes. Every connection is read-only.
- 02
Reconcile
Lens matches every source to your Shopify orders overnight, so the numbers finally agree.
- 03
Rank
Each finding is sized in money and put in order, with what to do about it next to it.
What Lens finds
Ten kinds of finding today, across every source, with more on the way.
Creative fatigue
Meta · TikTokAn ad’s return is falling as people see it too often.
Weak flows
KlaviyoA flow is earning less than it did, or has stopped sending.
Wasted audiences
MetaSpend going to people who already bought, or never do.
Room to scale
Meta · GoogleAds holding their return as spend rises, so you can push.
Missed regions
Shopify · GA4Places that buy well but get little of your spend.
Sold-out ads
ShopifyAds still sending people to products you can’t sell.
Page friction
ClarityRage clicks, dead buttons and drop-offs on key pages.
Search waste
Google AdsSearch terms that spend and never convert.
Rising costs
Meta · GoogleWhat you pay for a sale is creeping up, and why.
AI referrals
GA4Shoppers arriving from ChatGPT, Perplexity and others.
Ask Iris anything
Iris is the analyst inside Lens. Ask about any number across your sources and get a straight answer, with the working shown.
- Answers in plain English, with the numbers behind them
- Every source in one question
- From 50 questions a month on Seed
Tuesday’s blended ROAS fell to 2.1x from a 3.4x weekly average. Two things drove it: the welcome flow stopped sending, and Meta spend rose 40% on a tiring ad.
Illustrative figures for a made-up brand.
Morning. Five things are worth $7,480 today. The first is close to half of it.
Illustrative figures for a made-up brand.
One email, every morning
The daily digest lands before your first meeting with the findings that matter most, in order, so the team starts the day on the same page.
Lens is on every plan
Every plan connects every source. Seed includes 50 Iris questions a month, Bud 150 and Blossom 500.
Questions, answered
No. Lens doesn’t use a tracking pixel. It reads your store and platforms directly and tells you what is costing or earning you money. It works alongside an attribution tool if you already have one.
The morning after you connect. Lens looks back over your recent history on the first night, so the first digest is already useful.
From your own numbers: recent spend, revenue and conversion rates for the ads, flows or pages involved. Each finding shows the working.
No. Every connection is read-only. Lens tells you what to do, and your team decides.
Shopify, Meta, Google Ads, TikTok, Klaviyo, Google Analytics 4, Microsoft Clarity, Recharge and Skio, with more on the way.